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MARKETING-CLOUD-EMAIL-SPECIALIST Exam Questions & Answers

Exam Code: MARKETING-CLOUD-EMAIL-SPECIALIST

Exam Name: Salesforce Certified Marketing Cloud Email Specialist

Updated: Apr 19, 2024

Q&As: 439

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Practice These Free Questions and Answers to Pass the Salesforce Marketer Exam

Questions 1

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.

Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A. In the step with the two SQL activities, place a wait step between them.

B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Show Answer
Questions 2

Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their EnhancedSFTP Account.

Which solution could be used to achieve this?

A. File Drop Starting Source in Automation Studio

B. Import Activity in Automation Studio

C. File Drop Entry Source in journey Builder

D. Transactional Send in Journey Builder

Show Answer
Questions 3

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use?

A. Enhanced Dynamic Content

B. Einstein Content Selection

C. Einstein Coy Insights

Show Answer
Questions 4

What is a capability of a data relationship?

A. Join three or more data extensions together to create a filtered data extension

B. Join a list and a data extension to filter the combined data

C. Join data extensions together to create one combined data extension

D. Join data extensions to filter or segment the fields from data extensions

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Questions 5

Northern Trail Outfitters wants to increase email subscribers this quarter.

Which three methods could they use to legally obtain subscribers? Choose 3 answers

A. Email all unsubscribed customersasking for them to opt into email again

B. Purchase subscriber lists from a reputable data company

C. Ask customers to opt-in at time of purchase online by creating an account

D. Ask customers to text their email address to a short code to opt-in

E. Createa Facebook lead capturing form to gain opt-ins

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