EEB-101 Exam Questions & Answers

Exam Code: EEB-101

Exam Name: Essentials for Marketing Cloud Email Marketers

Updated: Mar 18, 2024

Q&As: 287

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Practice These Free Questions and Answers to Pass the Salesforce Marketer Exam

Questions 1

What is a personalization string?

A. A snippet of text that inserts subscriber attributes into an email

B. An automated way of scraping a website for content to populate inside of an email

C. The snippet of text at the top of the email that is visible before an email has been opened

D. A content area that will display based on a subscriber attribute

Show Answer
Questions 2

What information and data about the performance of an individual send can be exported from the tracking details?

A. Subscribers who click on a specific link

B. Images showing how the email rendered on different devices

C. Number of clicks from mobile devices

D. Performance data on the Overview Tab

Show Answer
Questions 3

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

A. Triggered Email

B. Test Send

C. Guided Send

D. User Initiated Email

Show Answer
Questions 4

Why do consumers prefer email marketing? (Choose 3)

A. Put the consumer in control

B. Consumers trust brands to respect their preferences.

C. Customers can manage preferences and unsubscribes.

D. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.

Show Answer
Questions 5

What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A. Welcome Series Playbook

B. Birthday Email Playbook

C. Customer Anniversary Email Playbook

D. Marketing Playbook

Show Answer

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