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MARKETING-CLOUD-EMAIL-SPECIALIST Exam Questions & Answers

Exam Code: MARKETING-CLOUD-EMAIL-SPECIALIST

Exam Name: Salesforce Certified Marketing Cloud Email Specialist

Updated: Mar 19, 2024

Q&As: 439

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Practice These Free Questions and Answers to Pass the Salesforce Marketer Exam

Questions 1

Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their EnhancedSFTP Account.

Which solution could be used to achieve this?

A. File Drop Starting Source in Automation Studio

B. Import Activity in Automation Studio

C. File Drop Entry Source in journey Builder

D. Transactional Send in Journey Builder

Show Answer
Questions 2

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use?

A. Enhanced Dynamic Content

B. Einstein Content Selection

C. Einstein Coy Insights

Show Answer
Questions 3

The marketing team wants to target subscribers with a 'thank you' offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?

A. Total Opens measure

B. _Open data view

C. Tracking Data Extract

Show Answer
Questions 4

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile.

Which action should theytake to execute the campaign?

A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.

B. Use Automation Studio Filtering, Messaging, and wait activities.

C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

Show Answer
Questions 5

Northern Trail Outfitters wants to increase email subscribers this quarter.

Which three methods could they use to legally obtain subscribers? Choose 3 answers

A. Email all unsubscribed customersasking for them to opt into email again

B. Purchase subscriber lists from a reputable data company

C. Ask customers to opt-in at time of purchase online by creating an account

D. Ask customers to text their email address to a short code to opt-in

E. Createa Facebook lead capturing form to gain opt-ins

Show Answer

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