Exam Code: MARKETING-CLOUD-EMAIL-SPECIALIST
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Updated: Apr 19, 2024
Q&As: 439
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Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their EnhancedSFTP Account.
Which solution could be used to achieve this?
A. File Drop Starting Source in Automation Studio
B. Import Activity in Automation Studio
C. File Drop Entry Source in journey Builder
D. Transactional Send in Journey Builder
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Content Selection
C. Einstein Coy Insights
The marketing team wants to target subscribers with a 'thank you' offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?
A. Total Opens measure
B. _Open data view
C. Tracking Data Extract
What is a capability of a data relationship?
A. Join three or more data extensions together to create a filtered data extension
B. Join a list and a data extension to filter the combined data
C. Join data extensions together to create one combined data extension
D. Join data extensions to filter or segment the fields from data extensions
Northern Trail Outfitters wants to increase email subscribers this quarter.
Which three methods could they use to legally obtain subscribers? Choose 3 answers
A. Email all unsubscribed customersasking for them to opt into email again
B. Purchase subscriber lists from a reputable data company
C. Ask customers to opt-in at time of purchase online by creating an account
D. Ask customers to text their email address to a short code to opt-in
E. Createa Facebook lead capturing form to gain opt-ins
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