Exam Code: MARKETING-CLOUD-ADMINISTRATOR
Exam Name: Salesforce Certified Marketing Cloud Administrator
Updated: Apr 30, 2024
Q&As: 165
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Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
A. MobileConnect
B. Content Builder
C. Smart Capture
D. Profile Center
What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access
How should the Marketing Cloud admin ensure users have access?
A. Choose Public App Integration during the installation
B. Install App-appropriate business units for expanded access
C. License all appropriate users within the installed package
D. Configure the API Integration to allow all users access
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their
German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the
domain de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
A. Purchase a new SAP for de-special.ntmarketing.com
B. Purchase a new private Domain for use in CloudPages
C. CloudPages must use the SAP domain
D. CloudPages must use pages.ntmarketing.com
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
1.
Use SmartCapture forms to write data into event registration data extensions.
2.
Cross-reference the records in each registration data extension with corresponding invitation email sends.
3.
Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
A. AMPscript
B. SQL
C. HTML
D. CSS
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