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MARKETING-CLOUD-ADMINISTRATOR Exam Questions & Answers

Exam Code: MARKETING-CLOUD-ADMINISTRATOR

Exam Name: Salesforce Certified Marketing Cloud Administrator

Updated: Apr 30, 2024

Q&As: 165

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Practice These Free Questions and Answers to Pass the Salesforce Marketer Exam

Questions 1

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.

Which feature should be used to create a survey form?

A. MobileConnect

B. Content Builder

C. Smart Capture

D. Profile Center

Show Answer
Questions 2

What does Marketing Cloud authenticate when a user logs in through the user interface?

A. If the user is assigned a role in the parent business unit

B. If the user is logging in from a whitelisted IP address

C. If the user is an API User on their record

D. If the user has login hours enabled on their profile

Show Answer
Questions 3

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.

Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A. Soft

B. Technical

C. Block

D. Hard

Show Answer
Questions 4

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their

German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized CloudPages with the

domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

A. Purchase a new SAP for de-special.ntmarketing.com

B. Purchase a new private Domain for use in CloudPages

C. CloudPages must use the SAP domain

D. CloudPages must use pages.ntmarketing.com

Show Answer
Questions 5

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:

1.

Use SmartCapture forms to write data into event registration data extensions.

2.

Cross-reference the records in each registration data extension with corresponding invitation email sends.

3.

Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

A. AMPscript

B. SQL

C. HTML

D. CSS

Show Answer

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