Exam Code: MCE
Exam Name: Marketo Certified Expert
Updated: Apr 19, 2024
Q&As: 75
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A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
A. Send Alert > Wait 30 Minutes > Send Email
B. Send Email > Wait 30 Minutes > Send Alert
C. Send Alert > Wait 30 Minutes > Send Alert
D. Send Email > Wait 30 Minutes > Send Email
What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
A. System tokens
B. Smart lists
C. An approved snippet
D. An approved segmentation
In which initiatives can a marketer use the Recipient Time Zone feature? (Choose two.)
A. When setting the stream cadence in an engagement program stream that contains email assets and nested programs
B. When sending a newsletter email with an email program
C. When sending an invitation email with a batch smart campaign in an event program
D. When setting the stream cadence in an engagement program stream that contains only email assets
E. When sending a confirmation email with a trigger smart campaign in a default program
Which type of score should sales look at to identify purchasing authority?
A. Demographic
B. Engagement
C. Account
D. Behavioral
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?
A. Lead token for a Custom Field value
B. System token for the Unsubscribe Link
C. My token for a lead's Company Name
D. System token for the Web View Link
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