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MCE Exam Questions & Answers

Exam Code: MCE

Exam Name: Marketo Certified Expert

Updated: Apr 30, 2024

Q&As: 75

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Practice These Free Questions and Answers to Pass the Marketo Certified Expert Exam

Questions 1

What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

A. System tokens

B. Smart lists

C. An approved snippet

D. An approved segmentation

Show Answer
Questions 2

Which type of email can be sent without an unsubscribe link at the bottom?

A. A monthly newsletter for clients

B. An ongoing nurture for prospects

C. An autoresponder for a webinar registration

D. A trade show invitation for past attendees

Show Answer
Questions 3

A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program. Which two settings must be configured for this test? (Choose two.)

A. Sample size

B. Champion/Challenger

C. Segment size

D. Dynamic content

E. Winning criteria

Show Answer
Questions 4

Which type of score should sales look at to identify purchasing authority?

A. Demographic

B. Engagement

C. Account

D. Behavioral

Show Answer
Questions 5

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?

A. Lead token for a Custom Field value

B. System token for the Unsubscribe Link

C. My token for a lead's Company Name

D. System token for the Web View Link

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