Which of the following categorizations would be correct, according to McFarlan's Strategic Grid, for a system which is critical to sustaining existing business but its future strategic importance is considered to be low?

A. Turnaround

B. Support

C. Strategic

D. Factory

As a CIMA qualified management accountant working within a manufacturing company, you are subject to both CIMA's Code of Ethics and your company's Code of Business Conduct. Which TWO of the following statements are TRUE? (Choose two.)

A. As a CIMA qualified Management Accountant you must follow CIMA's Code of Ethics.

B. Where there is a difference between CIMA's Code of Ethics and the company's Code of Business Conduct, the company's Code of Business Conduct takes priority.

C. Both CIMA's Code of Ethics and the company's Code of Business Conduct must be based on a set of basic principles.

D. Both CIMA's Code of Ethics and the company's Code of Business Conduct include references to Confidentiality. Disclosure on public interest grounds is therefore prohibited.

E. A company's Code of Business Conduct can be rules based.

Which THREE of the following issues relate to the Corporate Strategy of an organization? (Choose three.)

A. Entering new industries.

B. Avoiding competitive disadvantages.

C. Achieving advantage over competitors.

D. Meeting the needs of key customers.

E. Leaving existing industries.

F. Acquisitions, disposals and diversification.

ZYX is a global hotel chain, employing over 10,000 staff worldwide. ZYX operates a Code of Conduct for all of its staff, which states "Our staff are the most important assets of our business operations. We expect the highest standards of ethical and professional conduct from all staff, who must display the principles of trust, respect, equality, integrity and fairness at all times."

Which THREE of the following actions could ZYX take to positively influence its staff to work to the ethical and professional principles in its Code of Conduct? (Choose three.)

A. Disciplinary actions, such as fines, for staff who do not display high ethical and professional standards.

B. Publication on its website of ZYX's Code of Conduct and regular examples of staff displaying the highest standards of professional conduct.

C. Induction and on-going staff training on ZYX's Code of Conduct and ethical and professional principles.

D. Interview process for staff prior to employment, to assess their understanding of ethical and professional behavior.

E. Set performance targets in diversity and equality for its hotel senior managers.

F. Operate a system of reward incentives for staff who display high ethical and professional standards.

A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.

The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.

Which of the following statements apply to CRM? (Choose all that apply.)

A. The company must be prepared to take customers' needs into account and be able to meet these needs.

B. In mature markets, existing customers provide the most likely source of future earnings.

C. CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.

D. CRM utilizes marketing resources to retain, rather than simply attract new customers.

E. The CRM process needs to include increasing the range of products that will be offered to customers.