Which are the two bidding options that will allow your customer to predict results of their campaigns?

Select two that apply.

A. Reach and frequency

B. Auction optimized for video views

C. Auction optimized for brand awareness

D. TRP buying

E. Auction optimized for reach

You are running a mobile app event campaign on Facebook.

Your team is discussing how to properly set up the attribution window of the campaign.

You explain to your team what an attribution window is and how to use it.

You write on the board some key points on attribution window.

Select all bullet points that apply.

A. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

B. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.

C. Attribution window is set to 1-day view and 28-day click.

D. Views are called click-through attribution.

You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.

How do you build this audience?

Choose only ONE best answer.

A. You build a video engagement audience with a scale of 1.

B. You build a video engagement audience with a scale of 10.

C. You build a website pixel audience with a scale of 10.

D. You build a fan page engagement audience with scale of 10.

E. You build a video engagement audience with a scale of 4.

Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.

Below are the specifications:

-They will initially launch only for Android devices.

-

The app does not work with Tablets.

-

The app is geared towards younger generation below 25 years.

What targeting options would you select to reach your niche market when creating a core/saved audience?

Choose ALL answers that apply.

A. Mobile Device User - focused on Android

B. Age with max 25 years

C. Gender Male

D. Countries India + Colombia

E. App Store Region

F. Interests: Gamers

You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.

Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

After a week of running the campaign you see the following results: You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?

Choose ALL answers that apply.

A. You turn off Ad #1

B. You should delete all ad sets and have leave just one.

C. You should use budget optimization for your campaign.

D. You should decrease your budget to $3,000

E. You should switch your campaign objective from post interaction to brand awareness.

F. You should switch the budget from ad #4 to ad #2.

G. You should increase the budget from ad #5