You want to share the different campaign options you've built in the Campaign Planner with your customer.

What are some of the different ways you can share them?

Choose ALL answers that apply.

A. Send an email that includes the details of the campaigns and links to it.

B. You can send a link directly from the Campaign Planner for them to see.

C. You can send them the CSV file of your campaigns through email.

D. You can't share campaigns in the Campaign Planner.

Which are the two bidding options that will allow your customer to predict results of their campaigns?

Select two that apply.

A. Reach and frequency

B. Auction optimized for video views

C. Auction optimized for brand awareness

D. TRP buying

E. Auction optimized for reach

Your client wants to launch a new mobile application for their online store.

Their primary product is the "PhotoSnap."

With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your

pictures in different sizes. Customers pay for each image they print.

The product is doing really well, so they want to improve customer's experience by introducing a new

mobile app.

Which Facebook tools should they use on their mobile app?

Choose ALL answers that apply.

A. Comments

B. Facebook Analytics for Apps

C. Account Kit

D. Facebook Login

E. Stories

You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.

How do you build this audience?

Choose only ONE best answer.

A. You build a video engagement audience with a scale of 1.

B. You build a video engagement audience with a scale of 10.

C. You build a website pixel audience with a scale of 10.

D. You build a fan page engagement audience with scale of 10.

E. You build a video engagement audience with a scale of 4.

You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.

Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.

After a week of running the campaign you see the following results: You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?

Choose ALL answers that apply.

A. You turn off Ad #1

B. You should delete all ad sets and have leave just one.

C. You should use budget optimization for your campaign.

D. You should decrease your budget to $3,000

E. You should switch your campaign objective from post interaction to brand awareness.

F. You should switch the budget from ad #4 to ad #2.

G. You should increase the budget from ad #5