During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

A. Define strategies, implement; monitor and adjust; listen and analyze

B. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

C. Implement, monitor and adjust, listen and analyze.

D. Implement, monitor and adjust.

Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

A. Implementation and measurement

B. Planning

C. Development

D. Preparation

A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

A. Focus on analytic data from their current platforms to identify the customer preferences and demographics.

B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

C. Start live streaming videos of exercise classes to encourage more people to join.

D. Hire an outside company to take over customer communications on current social media platforms.

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Cost per click

B. Conversion attribution

C. Total revenue earned

D. Click-through rates

Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?

A. Require users to accept a terms-of-use license and privacy policy before they can post any content

B. mail the users and request they show permission they are allowed to use the materials.

C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.

D. File a lawsuit against the users for posting copyrighted materials on his site.