Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A. It creates a social character that is engaging the community.

B. So that followers from one platform will automatically become followers on another platform.

C. So that others can manage the accounts when someone leaves.

D. It improves brand recognition.

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

A. Executive

B. Platform

C. Campaign

D. Community

A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

A. Banner advertising

B. Organic advertising

C. Paid advertising

D. Viral advertising

Which of the following is a benefit researching and social media personas for a business?

A. Helps you focus on who your main brand consumer is and seeing your products from their perspective.

B. Helps you identify the demographics of your current audience.

C. Helps you identify problem areas in your campaign during the monitor and adjust phase.

D. Helps you keep the cost of purchasing social media ads to a minimum.

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content

Which of the following is a best practice for using curated content ethically?

A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

B. Create a new title, links to the original sources and add personal editorial comments

C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.

D. Use the images and full text from the longest article, add personal editorial comments and create a new title.