Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A. It creates a social character that is engaging the community.

B. So that followers from one platform will automatically become followers on another platform.

C. So that others can manage the accounts when someone leaves.

D. It improves brand recognition.

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

A. Paid communication

B. Posted communication

C. Owned communication

D. Earned communication

A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

A. Banner advertising

B. Organic advertising

C. Paid advertising

D. Viral advertising

Which of the following is a benefit researching and social media personas for a business?

A. Helps you focus on who your main brand consumer is and seeing your products from their perspective.

B. Helps you identify the demographics of your current audience.

C. Helps you identify problem areas in your campaign during the monitor and adjust phase.

D. Helps you keep the cost of purchasing social media ads to a minimum.

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

A. Competitors may recruit employees who are vocal about the company through their personal social media usage

B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

C. Personal social media usage can have a negative impact on the company's reputation.

D. Personal social media usage would not provide transparency.