Exam Code: PDDM
Exam Name: Professional Diploma in Digital Marketing
Updated: Apr 29, 2024
Q&As: 199
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HOTSPOT
Click in the Google Analytics screen shown in order to access information about what users are currently doing on your website.
Hot Area:
With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social mediaanddigitalmarketing, thecommunicationwiththecustomerisoftendescribedas .Complete the sentence by filling in the blank:
A. Interactive
B. One-way
C. Superficial
D. Subtle
What is going on in the screen shown below? Choose one of the following: Exhibit:
A. LinkedIn is inviting you to import contacts from your address book
B. LinkedIn is inviting you to download email addresses from your webmail.
C. LinkedIn is inviting you to export email addresses from your Outlook address book.
D. LinkedIn is inviting you to import email addresses from your Twitter account.
You wish to check how different email marketing campaign versions perform and you understand there is a special exercise to help with this. What is it called? Choose one of the following:
A. Split Testing
B. Division Testing
C. Market Testing
D. 50/50 Testing
Digital marketing channels often consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following: Exhibit:
A. Liberate
B. Constrain
C. Separate
D. Exclude
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