Exam Code: PDDM
Exam Name: Professional Diploma in Digital Marketing
Updated: Apr 29, 2024
Q&As: 199
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HOTSPOT
Click in the Google Analytics screen shown in order to access information about what users are currently doing on your website.
Hot Area:
Which series below reflects the Google AdWords account hierarchy? Choose one of the following:
A. Account-Campaign-Ad Group-Ad
B. Account-AdGroup-Campaign-Ad
C. AdGroup-Campaign-Ad-Account
D. Account-AdGroup-Ad- Campaign
With traditional marketing, the communication with customers is sometimes characterized as 'broadcast'; with social mediaanddigitalmarketing, thecommunicationwiththecustomerisoftendescribedas .Complete the sentence by filling in the blank:
A. Interactive
B. One-way
C. Superficial
D. Subtle
You wish to check how different email marketing campaign versions perform and you understand there is a special exercise to help with this. What is it called? Choose one of the following:
A. Split Testing
B. Division Testing
C. Market Testing
D. 50/50 Testing
Digital marketing channels often consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following: Exhibit:
A. Liberate
B. Constrain
C. Separate
D. Exclude
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