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PCM Exam Questions & Answers

Exam Code: PCM

Exam Name: Professional Certified Marketer

Updated: May 02, 2024

Q&As: 316

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Practice These Free Questions and Answers to Pass the Certified Marketer Exam

Questions 1

Which of the following is most likely to be considered a convenience product?

A. A lamp

B. A haircut

C. Running shoes

D. A can of soda

E. Concert tickets purchased online

Show Answer
Questions 2

Which of the following is a key similarity between selective distribution and exclusive distribution?

A. Like exclusive distribution, selective distribution involves placing products in as many stores as possible.

B. Like selective distribution, exclusive distribution eliminates the retail mark-up.

C. Like exclusive distribution, selective distribution helps a seller maintain a particular image and control the flow of merchandise into an area.

D. Like selective distribution, exclusive distribution always eliminates agency mark-up.

E. Like exclusive distribution, selective distribution cannot be used for luxury goods.

Show Answer
Questions 3

SciFun.com and NatuRun.com are two websites that publish articles related to science and technology. The webpages on these sites often link to each other's websites, particularly when an article from one website is reproduced on the other. An original article about black holes, from SciFun, is reproduced as is on NatuRun with the original 20 images. The article receives 7,000 pageviews and generates 147,000 hits. 15% of the pageviews result in users clicking the link to the original article on SciFun. What is the number of hits generated on the original article due to NatuRun?

A. 7,000

B. 1,050

C. 147,000

D. 22,050

E. 20

Show Answer
Questions 4

CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.

A. micromarketing

B. undifferentiated

C. concentrated

D. targeted

E. focused

Show Answer
Questions 5

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is_____ his business relative to his competition.

A. segmenting

B. repositioning

C. positioning

D. valuing

E. re-mapping

Show Answer

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