A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

A. Email sends can be separated into Tracking folders for each brand.

B. User roles can be customized to allow or deny specific permissions.

C. Subscribers can be maintained at the Business Unit level.

D. Brands can set their own physical address and SAP.

The customer has these requirements for storing engagement data in their data warehouse:

1.

All email open and click activity must be pulled daily from the Marketing Cloud.

2.

Output files must meet the specific requirements for the data warehouse.

3.

All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C. Query activity to pull data view information > Extract activity of data extension > Transfer activity

D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners.

B. One parent business unit and a child business unit for each franchise owners

C. One business unit.

D. A parent business unit for each franchise owner

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back

online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C. Create a user-initiated message to logged-in customers to send once the website is restarted

D. Create and send an apology email that includes a discount for a future purchase to all customers.

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.

What are two potential reasons for this unexpected response? (Choose two.)

A. Next keyword was not specified on the outbound message.

B. Response contained "stop" in the message content.

C. Responses are not sent within 24 hours of the outbound message.

D. Responses are sent after the 60 minute conversation window.