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MARKETING-CLOUD-CONSULTANT Exam Questions & Answers

Exam Code: MARKETING-CLOUD-CONSULTANT

Exam Name: Salesforce Certified Marketing Cloud Consultant

Updated: Mar 18, 2024

Q&As: 316

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Practice These Free Questions and Answers to Pass the Marketing Cloud Consultant Exam

Questions 1

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

A. Email sends can be separated into Tracking folders for each brand.

B. User roles can be customized to allow or deny specific permissions.

C. Subscribers can be maintained at the Business Unit level.

D. Brands can set their own physical address and SAP.

Show Answer
Questions 2

The customer has these requirements for storing engagement data in their data warehouse:

1.

All email open and click activity must be pulled daily from the Marketing Cloud.

2.

Output files must meet the specific requirements for the data warehouse.

3.

All the activity must be provided via FTP in one file. Which automation workflow meets the customer requirements?

A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C. Query activity to pull data view information > Extract activity of data extension > Transfer activity

D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

Show Answer
Questions 3

A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on

custom object data and return tracking to the Sales Cloud.

What approach should the consultant recommend?

Choose 2 answers

A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.

B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.

C. Use Query Activities to create a Sendable Synchronized Data Extension.

D. Use Data Filters to segment data to output a Sendable Data Extension

Show Answer
Questions 4

Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.

Which method should they use to send the email from Marketing Cloud?

A. Create a scheduled Automation with a Query Activity and a Send Email Activity

B. Use Content Builder Send Flow to send the email to the Salesforce Campaign

C. Create a Journey with a Salesforce Campaign entry source and an Email Activity

D. Create a Journey with a Salesforce Data entry source and an Email Activity

Show Answer
Questions 5

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.

What are two potential reasons for this unexpected response? (Choose two.)

A. Next keyword was not specified on the outbound message.

B. Response contained "stop" in the message content.

C. Responses are not sent within 24 hours of the outbound message.

D. Responses are sent after the 60 minute conversation window.

Show Answer

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