MB-260 Exam Questions & Answers

Exam Code: MB-260

Exam Name: Microsoft Customer Data Platform Specialist

Updated: Apr 25, 2024

Q&As: 92

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Practice These Free Questions and Answers to Pass the Specialty Exam

Questions 1

You are a Customer Data Platform Specialist.

One of the marketing users asked you to create two lists:

1.

All customers that live in Paris, France

2.

All customers that have made more than ten online purchases

You decide to create these lists as quick segments.

Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A. Measures

B. Enrichments

C. C. Intelligence

D. Profiles

E. Data entities

Show Answer
Questions 2

You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization's compliance boundary.

Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?

NOTE: Each correct selection is worth one point.

A. You must have administrator role in audience insights.

B. The key vault must have Key Vault firewall enabled.

C. The key vault is in the same Azure location as the audience insights environment.

D. Audience insights can write secrets or overwrite secrets into the key vault.

Show Answer
Questions 3

You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment. Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

A. Data source credentials can be copied from an existing environment to a new production environment.

B. You must log out of one environment to access new environments that are on the same tenant.

C. When you create a new production environment, you can choose to copy the configuration from an existing environment.

D. You can select the Environment control in the upper-right corner of the page to change environments.

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Questions 4

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.

Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A. Unique matched records

B. Matched records only

C. Matched and non-matched records

D. Unique source records

E. All source records

Show Answer
Questions 5

You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the

Dynamics 365 Sales application.

Which two statements must be true for you to show the required data on a Customer Card Add-in control? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A. Customer details control is successfully installed and added to the Contact form.

B. Active enrichment is applied to customer profiles.

C. Contacts from Dynamics 365 Sales are included in the audience insights unification process.

D. Measure Control is successfully installed and added to the Contact form.

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