What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct Answer: to this question.

A. Emarsys Scripting Language

B. Link Editor

C. Personalization token

D. Manage optional content

Which of the following describe Automation Center programs and Interactions programs? Note: There are 2 correct Answer: to this question.

A. The only difference is that Interactions programs have different entry points.

B. Interactions programs can be used for campaigns that should be sent in real time as a reaction to customer activities.

C. Automation Center programs always ignore the opt-in status.

D. Automation programs can be used for automated multiple-step, multi-channel programs for one- off or recurring lifecycle campaigns.

Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

A. It provides real-time validation of the file.

B. The columns can be sent in any order.

C. It provides support for custom columns.

D. The data is usable more quickly in the UI.

You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

A. Event time

B. External event name

C. Campaign name

D. External event ID

What does the CRM Ads - Remove from Audience node do in the Automation Center?

A. It finishes the program early.

B. It removes any contacts with invalid email addresses from the program.

C. It adds contacts to another program.

D. It removes the contact from the audience so that they don't see the campaigns.