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AD0-E452 Exam Questions & Answers

Exam Code: AD0-E452

Exam Name: Adobe Audience Manager Architect

Updated: May 03, 2024

Q&As: 81

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Practice These Free Questions and Answers to Pass the Adobe Audience Manager Exam

Questions 1

A customer wants to update all trait rules in AAM.

Which API sequence should the customer use?

A. GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate

B. GET/traits/ PUT/traits/{sid} POST/traits/validate

C. POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate

D. GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

Show Answer
Questions 2

A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.

Which approach should an architect recommend to meet these requirements?

A. Contact Adobe consultant to transfer data

B. Extract and upload to SFTP approach

C. Server-to-Server Destination approach

D. URL Type Destination approach

Show Answer
Questions 3

A media client wants to increase returning customers. The client currently tracks and understands its visitors' web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.

Which onboarding approach should the architect recommend?

A. Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding

B. Onboard Google Analytics data into Adobe Audience Manager using CSV files

C. Onboard offline CRM data into Adobe Audience Manager using client-side DIL

D. Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

Show Answer
Questions 4

A retailer wants to target customers on its web properties based on their past buying behavior. Only about 8% of the site visitors log in.

Which complementary technology should the architect recommend?

A. Ad Server

B. Personalization Platform

C. Campaign Automation Platform

D. Onboarding Partner

Show Answer
Questions 5

A company is interested in providing customers with incentives to try its store branded products instead of name branded products. Through a loyalty program, customers share their purchase information with the company and are rewarded with loyalty points.

Which two data points are necessary to meet the requirements? (Choose two.)

A. Household size

B. Price data

C. Zip codes

D. Product Categories

E. Rewards ID

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