Exam Code: MARKETING-CLOUD-PERSONALIZATION
Exam Name: Marketing Cloud Personalization Accredited Professional
Updated:
Q&As: 88
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What are two types that real time interaction management helps marketers to personalize the customer
A. Data Aggregation
B. Data Storage
C. Next best Action
D. Orchestration
What would a marketer include if they want to ensure they display recommendations from more than one category?
A. Variation
B. Exclusion
C. Ingredient
D. Booster
What three components are defined by the developer in the Sitemap?
A. Page Types
B. Events
C. Promotions
D. Campaigns
E. Content Zones
What are three features of the WebSDK when deployed on a website?
A. Configure filters and goals
B. Rendering campaign for personalisation
C. Identity and cookie management
D. Sitemapping for data collection
E. Loading data from ETL feeds
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A. Third party segment
B. Control group segment
C. A/B test segment
D. Location-based segment
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