You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

A. It's the amount you're comfortable spending for Google AdWords each week.

B. It's the maximum amount you'll spend for one click on your ad.

C. It's the amount you're comfortable spending for Google AdWords each month.

D. It's the amount you're comfortable spending for Google AdWords each day.

You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A. The ad must meet the partner requirements.

B. The ad must be opted into the Google Network.

C. The ad must be reviewed and approved.

D. The ad must be prepaid for thirty days.

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

A. The AdWords Editor allows you to edit up to five accounts at once.

B. The AdWords Editor allows you to edit only one account at a time.

C. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.

D. The AdWords Editor allows you to edit up to 100 accounts at once.

When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A. Exact match

B. Phrase match

C. Quote match

D. Broad match

Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

A. Yes, Nancy can do this through Google AdWords' Demographic bidding.

B. No, Google AdWords can automatically change the bids, but only for seven-day increments .

C. Yes, Nancy can do this through Google AdWords' Ad scheduling.

D. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.