How are managed placements defined?

A. Appropriate sites are automatically chosen for the advertiser by the Google AdWords system.

B. Advertisers manually select the desired sites on which their ads may appear.

C. Keywords are used to place ads next to content that matches the ad.

D. Advertisers can guarantee placement on prominent and popular sites

On which devices are mobile ads eligible to appear?

A. Standard mobile phones that use mobile (WAP) browsers

B. Electronic readers with Internet connections

C. Desktop and laptop computers

D. iPhones and similar mobile devices that use full (HTML) browsers

During campaign creation, advertisers can choose to place their ads on:

A. Specific placements within the Search and Display Networks.

B. The Placement and Display Networks.

C. The Search and Display Networks.

D. Specific placements within the Search Network.

Your clients campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

A. Make sure the landing page is closely related to the ad

B. Increase the average daily budget for the campaign

C. Broaden the list of keywords to reach more potential customers

D. Increase the cost-per-click (CPC) bid for low-performing keywords

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

A. An exclamation point in the display URL

B. Information about Italian food in the description

C. Use the same headline and description as other advertisers

D. Include call-to-actions, such as "Find the nearest location"